Fundamental Analysis - Part-1

Question 1.: Can I be a fundamental analyst?

Answer: Of course you can be. It is a common misconception that only chartered accountants and professionals from a commerce background can be good fundamental analysts. This is not true at all. A fundamental analyst just adds 2 and 2 to ensure it sums up to 4. 

To become a fundamental analyst you will need few basic skills:

1. Understanding the basic financial statements

2. Understand businesses with respect to the industry in which it operates

3. Basic arithmetic operations such as addition, subtraction, division, and multiplication

The objective of this article on Fundamental Analysis is to ensure that you gain the first two skill sets.


Question 2.: I am happy with Technical Analysis, so why bother about Fundamental Analysis?

Answer: Technical Analysis helps you gain quick short term returns. It helps you time the market for a better entry and exit. However Technical Analysis is not an effective approach to create wealth. Wealth is created only by making intelligent long term investments. However, both Technical Analysis & Fundamental Analysis must coexist in your market strategy. 


Question 3.: Tools for Fundamental Analysis? 

Answer: The tools required for Fundamental Analysis are extremely basic, most of which are available for free. Specifically you would need the following:

1. Annual report of the company – All the information that you need for Fundamental Analysis is available in the annual report. You can download the annual report from the company’s website for free

2. Industry related data – You will need industry data to see how the company under consideration is performing with respect to the industry. Basic data is available for free, and is usually published in the industry’s association website

3. Access to news – Daily News helps you stay updated on latest developments happening both in the industry and the company you are interested in. A good business news paper or services such as Google Alert can help you stay abreast of the latest news

4. MS Excel – Although not free, MS Excel can be extremely helpful in fundamental calculations


Question 4.: Does investing work?

Answer: 

Think about a sapling – if you give it the right amount of water, manure, and care would it not grow? Of course it will. 

Likewise, think about a good business with healthy sales, great margins, innovative products, and an ethical management. Is it not obvious that the share price of such companies would appreciate? In some situations the price appreciation may delay, but it certainly will always appreciate. This has happened over and over again across markets in the world, including India.

An investment in a good company defined by investable grade attributes will always yield results. However, one has to develop the appetite to digest short term market volatility.


Question 5.: Investible grade attributes? What does that mean?

Answer: 

an investible grade company has a few distinguishable characteristics. These characteristics can be classified under two heads namely the ‘Qualitative aspect’ and the ‘Quantitative aspects’. The process of evaluating a fundamentally strong company includes a study of both these aspects.

The Qualitative aspect mainly involves understanding the non numeric aspects of the business. This includes many factors such as:

1. Management’s background – Who are they, their background, experience, education, do they have the merit to run the business, any criminal cases against the promoters etc

2. Business ethics – is the management involved in scams, bribery, unfair business practices

3. Corporate governance – Appointment of directors, organization structure, transparency etc

4. Minority shareholders – How does the management treat minority shareholders, do they consider their interest while taking corporate actions

5. Share transactions – Is the management buying/selling shares of the company through clandestine promoter groups

6. Related party transactions – Is the company tendering financial favors to known entities such as promoter’s relatives, friends, vendors etc at the cost of the shareholders funds?

7. Salaries paid to promoters – Is the management paying themselves a hefty salary, usually a percentage of profits

8. Operator activity in stocks – Does the stock price display unusual price behavior especially at a time when the promoter is transacting in the shares

9. Shareholders – Who are the significant shareholders in the firm, who are the people with above 1% of the outstanding shares of the company

10. Political affiliation – Is the company or its promoters too close to a political party? Does the business require constant political support?

11. Promoter lifestyle – Are the promoters too flamboyant and loud about their lifestyle? Do they like to display their wealth?

A red flag is raised when any of the factors mentioned above do not fall in the right place. For example, if a company undertakes too many related party transactions then it would send a signal of favoritism and malpractice by the company. This is not good in the long run. So even if the company has great profit margins, malpractice is not acceptable. It would only be a matter of time before the market discovers matters pertaining to ‘related party transactions’ and punishes the company by bringing the stock price lower. Hence an investor would be better off not investing in companies with great margins if such a company scores low on corporate governance.

Qualitative aspects are not easy to uncover because these are very subtle matters. However a diligent investor can easily figure this out by paying attention to annual report, management interviews, news reports etc. As we proceed through this module we will highlight various qualitative aspects.


The Quantitative aspects are matters related to financial numbers. Some of the quantitative aspects are straightforward while some of them are not. For example cash held in inventory is straight forward however ‘inventory number of days’ is not. This is a metric that needs to be calculated. The stock markets pay a lot of attention to quantitative aspects. Quantitative aspects include many things, to name few:

1. Profitability and its growth

2. Margins and its growth

3. Earnings and its growth

4. Matters related to expenses

5. Operating efficiency

6. Pricing power

7. Matters related to taxes

8. Dividends payout

9. Cash flow from various activities

10. Debt – both short term and long term

11. Working capital management

12. Asset growth

13. Investments

14. Financial Ratios








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