E-Business and E-Commerce Management - Strategy, Implementation and Practice

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The overall structure of the article follows a logical sequence:

  • Part 1 introduces e-business and e-commerce and their relevance to businesses and consumers. It clarifies e-business terms and concepts such as online business, revenue and technology models by reviewing alternative applications through activities and case studies; 
  • Part 2 approaches to developing e-business strategy and applications are reviewed for the organization as a whole, with an emphasis on buy-side e-commerce and sell-side e-commerce; and 
  • Management of e-business implementation is described in Part 3 in which we examine practical management issues involved with creating and maintaining e-business solutions. 

Within this overall structure, differences in how electronic communications are used to support different business processes are considered separately. 

This is achieved by distinguishing between how electronic communications are used, from buyside e-commerce aspects of supply chain management, to the marketing perspective of sell-side e-commerce.


Contents

PART 1 INTRODUCTION
  1. Introduction to e-business ande-commerce
  2. E-commerce fundamentals
  3. E-business infrastructure
  4. E-environment
PART 2 STRATEGY AND APPLICATIONS
  1. E-business strategy
  2. Supply chain management
  3. E-procurement
  4. E-marketing
  5. Customer relationship management
PART 3 IMPLEMENTATION
  1. Change management
  2. Analysis and design
  3. Implementation and maintenance
Glossary


Detailed Analysis


PART 1 INTRODUCTION
  1. Introduction to e-business and e-commerce
    1. The impact of the electronic communications on traditional businesses
    2. What is the difference between e-commerce and e-business?
    3. E-business opportunities
    4. Business adoption of digital technologies for e-commerce and e-business
    5. E-business risks and barriers to business adoption
    6. Management responses to e-commerce and e-business
  2. E-commerce fundamentals
    1. The e-commerce environment
    2. Location of trading in the marketplace
    3. Business models for e-commerce
  3. E-business infrastructure
    1. Internet technology
    2. Web technology
    3. Internet-access software applications
    4. How does it work? Internet standards
    5. Managing e-business infrastructure
    6. The future of the Internet infrastructure
  4. E-environment
    1. Social and legal factors
    2. Privacy and trust in e-commerce
    3. Environmental and green issues
    4. Taxation
    5. Economic and competitive factors
    6. Political factors
    7. E-government
    8. Technological innovation and technology assessment

PART 2 STRATEGY AND APPLICATIONS
  1. E-business strategy
    1. What is e-business strategy?
    2. Strategic analysis
    3. Strategic objectives
    4. Strategy definition
    5. Strategy implementation
  2. Supply chain management
    1. What is supply chain management?
    2. Options for restructuring the supply chain
    3. Using e-business to restructure the supply chain
    4. Supply chain management implementation
  3. E-procurement
    1. What is e-procurement?
    2. Drivers of e-procurement
    3. Risks and impacts of e-procurement
    4. Implementing e-procurement
    5. The future of e-procurement?
  4. E-marketing
    1. What is e-marketing?
    2. E-marketing planning
    3. Situation analysis
    4. Objective setting
    5. Strategy
    6. Tactics
    7. Actions
    8. Control
  5. Customer relationship management
    1. What is e-CRM?
    2. Conversion marketing
    3. The online buying process
    4. Customer acquisition management
    5. Customer retention management
    6. Customer extension
    7. Technology solutions for CRM

PART 3 IMPLEMENTATION
  1. Change management
    1. The challenges of e-business transformation
    2. Different types of change in business
    3. Planning change
    4. Human resource requirements
    5. Revising organizational structures
    6. Approaches to managing change
    7. Risk management
  2. Analysis and design
    1. Analysis for e-business
    2. Process modelling
    3. Data modelling
    4. Design for e-business
  3. Implementation and maintenance
    1. Alternatives for acquiring e-business systems
    2. Development of web-based content and services
    3. Testing
    4. Changeover
    5. Content management and maintenance

Glossary
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